Theo Stråhlén » industry http://theodesign.se The blog and portfolio of Theo Stråhlén. Currently a student at Hyper Island. Thu, 27 Jan 2011 21:05:24 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Invite site for XV http://theodesign.se/invite-site-for-xv/ http://theodesign.se/invite-site-for-xv/#comments Tue, 08 Jun 2010 09:51:37 +0000 theo http://theodesign.se/?p=105 Continue reading →]]> Invite site

Visit site: http://invite.whatisxv.com

For our class website we wanted to create a hype around it. We did secret sendouts to people in the digital industry with actual letters. It was a big secret and we wanted people to start talk about it. I wouldn’t say it was a huge success but people started talking.

In the third letter it was a link to our website and a password. When the user logged in with their personal password the logo of their company lighted up. You could also see other agencies that visited our site since their logo was lighted up.

My role
This was a part of the Marketing and promotion module so the whole class was idea developing. Me and a small group finalized then the idea. I was then one of the two developers of the site. Me and Henrik Porseland did all the Flash and I did all the back-end for it. John Karlsson and Alexander Gårdenberg was the designers for this site as well. This site was online for a month and the 15th of May we released our student directory with a great party at Sid Lee in Amsterdam.

Check out the invite site here

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